Communicating insights through data visualization is not easy, even with the best Business Intelligence Tools at our disposal. Many a times we find ourselves struggling to communicate clear-cut insights. One such use case is Customer or Market Segmentation problems....

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Let me start with explaining you in brief the business problem in Indian Media Industry that we intend to tackle. There are majorly 4 stakeholders viz. Advertisers, Media Agencies, Broadcasters and Broadcast Audience Research Council (BARC) – central rating agency.

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Companies are already challenging the status quo by building systems that track real-time viewership at a much granular level...

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